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 MARCH 2005
Welcome to March's edition of "The Main Squeeze!" Thanks to
all of you who emailed or called us with comments about February's newsletter
and suggestions for upcoming newsletters. We can't say it enough: all of you
are valued customers and we really appreciate your feedback. Please keep
those emails and calls coming; we love hearing from you!
TRUE LEMON®
SUPER FAN
MAXINE DANIELS
 We are pleased to
introduce you to Maxine Daniels of Stafford, VA!
Maxine
first encountered True Lemon® at Curves®, where she is the manager.
(Curves® is an affordable fitness and weight loss facility dedicated to
providing exercise and nutritional information for women. With 8,000
locations, it is the largest fitness franchise in the world.)
Maxine
uses True Lemon® several times a day, mostly in water, either hot or
cold. "I have used it on salad and in other beverages as well. My
husband has actually used True Lemon® in fried apples, in place of
plain lemon juice, and they turned out great. He also always puts 3 packets
of True Lemon® in a bottle of sparkling water. My husband also says to
let you know that he loves sour candies, but he has not had the nerve yet to
try True Lemon® straight!"
Maxine
tells almost everyone she meets about True Lemon®. "I've told many
Curves® members and employees, as well as Curves® diet class members about
how great True Lemon® is for any diet. I've also told my family members
in other states, my Tupperware clients, members of my Church, people in
grocery stores, as well as anyone I hear that is on a diet!"
"Right
now I'm on the Curves® diet, which is similar to the South Beach Diet®.
Drinking plenty of water is a must, so I just take a packet of True
Lemon® with me. It helps me to continue to drink water throughout the
day, without water's plain taste getting boring."
Maxine,
56, is happily married and has one daughter. One of her greatest joys is
working at Curves®. "I love working at Curves®. Even though it's my job,
and I get paid to work there, it really is my number one passion and
hobby."
FROM THE RECIPE
CLUB
We are very pleased to share with you two
recipes from our customers this month. We hope that you enjoy them! If you
have a True Lemon® recipe that you would like to share, please email Holly at hradoci@grandbrands.us.
SHRIMP SCAMPI
Ingredients
2 lbs large fresh shrimp
1/2 cup extra virgin olive oil
1 stick butter
2 packets True Lemon®
1/4 cup minced green onion
1 tablespoon minced garlic
1 teaspoon kosher salt
freshly ground black pepper
dash of cayenne pepper
three to four threads of saffron
1/4 cup of freshly chopped parsley
1 tablespoon capers with liquid
Directions
1. Combine 1 tablespoon hot water and crushed saffron threads. Let stand for
1/2 hour to 1 hour, then add True
Lemon® and olive oil.
2. Peel and devein shrimp keeping the tail on; rinse and pat dry.
3. Melt 1 tablespoon butter in a sauté pan. Sauté garlic and onion until
onion is wilted, then add cayenne pepper.
4. Melt the rest of the butter in a sauce pan over low heat, add sautéed
garlic/onion, lemon, olive oil, saffron, parsley, salt & pepper.
5. Place shrimp in a shallow bowl. Pour mixture over shrimp, toss to
completely coat the shrimp.
6. Place shrimp on broiler rack. Returning liquid to the sauce pan over low
heat, broil shrimp about three minutes per side (depending on size). After
turning shrimp, add capers to sauce pan.
7. When the shrimp is done, serve the liquid in four custard dishes.
Serving suggestions: Serve the shrimp over a bed of rice or orzo with finely chopped
cooked broccoli.
Servings: 4
Recipe by Randy,
Oxnard, CA.
TRUE LEMON®
CONFETTI COLESLAW
Ingredients
½ head red cabbage, very thinly shredded or sliced
1 red, yellow or orange bell pepper, very thinly sliced
1 large or 2 medium carrots, shredded
¼ cup reduced fat mayonnaise
¼ cup low fat milk
3 packets True Lemon®
3 teaspoons sugar or 3 packets sugar substitute
Directions
1. Toss vegetables together in a large bowl.
2. Whisk milk and mayonnaise together until smooth.
3. Sprinkle in True Lemon® and sweetener and stir thoroughly.
4. Add dressing to salad and toss gently until well mixed.
Servings: 4
Recipe by Jessica Tropp, Florence, MA.
For our complete recipe library, please visit http://www.truelemon.com/cooking3.html.
HOW DO YOU USE
TRUE LEMON®?
Have you ever thought of True Lemon® on
popcorn? According to Dawn Hyvonen of White Lake, MI, it's delicious! "I
love popcorn but I always had to have it loaded with salt. I tried True
Lemon® on it and it was great! I don't think I will ever eat popcorn with
salt again."
Everyone in the Freedman family of Milltown,
NJ, uses True Lemon® according to Norma Freedman. Diana, age 7, loves
to put True Lemon® on her chicken and turkey. Jake, 10, and Norma have
a new favorite drink: they add True Lemon® and their favorite sweetener
to hot water and drink it every day.
Let us know how you use True Lemon®!
Email jduerr@grandbrands.us, and
you may be featured in the next newsletter!
MARCH IS NATIONAL
NUTRITION MONTH®!
According to the American Dietetic Association
(ADA), National Nutrition Month® is "a nutrition education and
information campaign sponsored annually by the American Dietetic Association.
The campaign is designed to focus attention on the importance of making
informed food choices and developing sound eating and physical activity
habits. National Nutrition Month also helps promotes ADA and its members to
the public and the media as a valuable and credible source of up-to-date,
scientifically-based food and nutrition information"
National Nutrition Month® started in March
1973 as a week-long event called, "National Nutrition Week." In
1980 it became a month-long observance in response to the increasing public
interest in nutrition.
Learn more about National Nutrition Month® by
visiting, http://www.eatright.org/Public/NutritionInformation/
92_11422.cfm
Take the National Nutrition Month® quiz! http://www.eatright.org/Public/Files/nnm_quiz05.pdf
If you are a healthcare professional and are
hosting events for National Nutrition Month® and you would like free True Lemon®
samples, call us toll-free at 1-866-885-3666.
Questions or
Comments?
Please feel free to contact the editor:
Jennifer Duerr — jduerr@grandbrands.us
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MARCH'S MOST FREQUENTLY ASKED QUESTIONS
Q: I'm lactose intolerant and see that True Lemon®
contains lactose. Can I still use True Lemon®?
A: Lactose,
which is a natural product, is used to help True Lemon® dissolve more
easily. The lactose in True Lemon® is considered an insufficient
amount of carbohydrates and generally too low of an amount to induce
intolerance. While we always recommend that you speak to your doctor or
healthcare provider, True Lemon® contains less than 1/3 gram of
lactose per packet, so people with lactose intolerance should feel
comfortable using True Lemon®. (To put that in perspective, a packet
of True Lemon® contains less lactose than an aspirin.)
Q: Is True Lemon® kosher?
A: Yes, True Lemon® is certified by the Orthodox
Union, the world's largest kosher certification agency.
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HEALTH TIP: HOW
MUCH VITAMIN C DO YOU NEED?
One
of the most widely taken supplements in the United States, Vitamin C, also
referred to as ascorbic acid, is a very important antioxidant proven to
boost the immune system, build collagen, reduce arterial aging and prevent
plaque build-up. Your body's ligaments, tendons and collagen need Vitamin C
to stay strong and healthy. Vitamin C, as with all antioxidants, also helps
to counter the effects of free radicals (cell-damaging molecules) and even
helps the body recycle other antioxidants.
The
Food and Nutrition Board, the committee that sets the Recommended Daily
Allowances (RDA), suggests 60 to 75 milligrams per day of Vitamin C with an
upper limit set in the year 2000 at two thousand milligrams per day. For
lactating women, the RDA, for Vitamin C is higher. In the first six months,
it is 95 milligrams per day; and in the second six months, it is 90
milligrams per day.
Recently,
though, experts have strongly recommended increasing the RDA to between 100
to 200 milligrams per day, and even others have recommended getting more of
Vitamin C - up to 500 to 1000 milligrams per day – to maximize its
health benefits.
By
eating a varied and balanced diet that is rich in fruits and vegetables
(and by adding True Lemon®* to your beverages or food), you should
certainly get all the Vitamin C you need to help keep your body healthy and
happy.
*Each packet of True Lemon® provides 25% of the current RDA for
Vitamin C!
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"SURVEY
SAYS…"
In a recent True
Lemon® customer survey:
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100% of respondents said that they have
recommended True Lemon® to friends and/or family.
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92% of respondents rank True Lemon®'s
taste and convenience as the attributes most important to them.
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88% of respondents said that they consider True
Lemon® a good-for-you product that is a part of their efforts to
eat healthy.
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72% of respondents who use True
Lemon® in water said that they drink more water a day because of
True Lemon®. In fact, 36% said that they drink an additional 2 to 3
glasses of water a day because of True Lemon® and 28% said that
they drink an additional 4 glasses of water a day because of True
Lemon®.
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FREE SAMPLES OF TRUE LEMON® FOR YOUR OFFICE
….
True Lemon® is a great way
to provide the refreshing taste of lemon at the office! If you would like free
samples of True Lemon® for your office, contact Ryan Svehla by phone
at 410-238-6000 or email ryans@grandbrands.us.
Once you complete a simple survey, we'll be happy to send your office free
samples!
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We are pleased to
announce that True Lemon® is now also available at the following
stores…
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Berkots Super Foods (Manhattan, IL)
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Brookshire
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Danny's Fine Foods (Monroe, MI)
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Fresh Seasons Market (Ann Arbor, MI)
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Kroger (select locations)
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The Christmas Tree Shoppes
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Value City (in Ohio)
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Whole Foods (Florida)
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For a list of all stores, visit http://www.truelemon.com/
purchase.cfm.
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