For the first time ever, fresh squeezed lemon and lime taste is as simple as a tear of a packet or a shake of a bottle thanks to True Lemon and True Lime, the original crystallized lemon and lime substitutes, in packets and shakers.

True Lemon in packets, which has been available nationally for six months, is now joined by True Lemon in a shaker bottle and True Lime in packets and a shaker bottle. True Lemon and True Lime can be used anywhere you would use lemon or lime juice and make the use of these popular fruits convenient and easy. The packets are great to take to the office, gym, traveling and when you’re on-the-go, and the shakers are made for cooking, baking and seasoning. Each serving provides:

• Consistent fresh lemon or lime taste without any mess, waste or inconvenience;
• 100 percent all natural ingredients including fresh lemon or lime juices and oils;
• 0 calories and 0g carbohydrates;
• No artificial or natural sweeteners;
• No preservatives or sodium; and
• Offers 25 percent of an adult’s daily Vitamin C requirements.

True Lemon and True Lime have been embraced by people across the country including:

• Lemon and lime lovers who like the products’ convenience;
• People who are tired of throwing away unused fresh lemons and limes;
• Home chefs;
• Professional chefs and caterers;
• People on-the-go;
• Campers, backpackers and hikers;
• Runners and cyclists;
• Extreme sports devotees;
• Boaters and sailors;
• Frequent travelers;
• Those who want to increase their water consumption;
• People avoiding artificial or natural sweeteners
• People looking to reduce sodium in their diet; and
• People with diabetes, hypertension and other health-related conditions.

 David Schleider, a formally trained chef, food innovator, and founder and president of Grand Brands, Inc., created True Lemon and True Lime to address his own frustration with fresh and bottled lemon and lime juice. “As someone who loves to cook with lemons and limes, I found myself frequently frustrated that lemons and limes didn’t always provide the consistent taste I wanted. Plus, there was always the spoilage, waste and mess factor.

 “I thought there had to be a better solution which provided the great fresh taste that comes from the lemon and lime oils, as well as the juice, but in a more convenient, easy-to-use manner. I spent three years perfecting True Lemon and True Lime to make sure I created a product that as a chef and consumer I would love. Because of the taste and ease-of-use of True Lemon and True Lime, the ways to use these products are endless.”

 In fact, a Fall 2005 customer survey of approximately 1,300 True Lemon users (of whom 76 percent described themselves as lemon-lovers) indicated that True Lemon does increase lemon usage in consumers’ lives and kitchens. Additionally, 87 percent of respondents said they are using lemon more in their water, beverages, cooking, baking and seasoning because of True Lemon. Other interesting survey findings include:

• 70 percent said that True Lemon’s taste is better than or equal to a fresh lemon.
• 89 percent said they have recommended True Lemon to family and friends; and
• 91 percent said that True Lemon is a good-for-you product that is a part of their healthy lifestyle.

The Cooking Club of America also weighed in with their approval late last year, awarding True Lemon its Cooking Club of America Kitchen Test Seal of Approval. True Lemon was tested by 4,000 Cooking Club members and received a 95 percent approval rating and a 97 percent price point approval rating.

Great tasting, convenient, and
good for you:
True Lemon® and True Lime™!