 |
 JUNE 2005
Welcome to June's "The Main Squeeze"!
Now that summer is just days away many of you are outside and exercising
more. At Grand Brands, we're always trying to think of ways to support our
customers' healthy living choices. If you will be
participating in a group charity run, walk-a-thon or biking event, Grand
Brands would be happy to consider sponsoring your group! We'll supply True
Lemon™ t-shirts, wedge heads, a supply of True Lemon™ and will make a
donation to the event's charity. For more information, please email
hccarney@grandbrands.us.
We hope you enjoy
this month's newsletter! Be sure to read the Q&A with David Schleider,
the creator of True Lemon™ and the founder and president of Grand Brands,
information about the USDA's new food pyramid, Grand Brands' employment
opportunities, and more!
Q&A WITH DAVID SCHLEIDER,
creator of True Lemon™ and founder and president of Grand
Brands!
 |
|
David Schleider (on right), creator of True
Lemon ™ and founder and president of Grand Brands, with his brother
Aleck, Chief Operating Officer of Grand Brands.
|
While
David Schleider, 38, is well-versed on many topics, one subject he knows
inside and out is True Lemon™. Having spent three years perfecting this
product before bringing it to the market, David has now been living and
breathing True Lemon™ for more than five years. His passion for the
product, the company and its customers is clear. All of us who work with
David feel lucky to have such a great boss, and we are pleased to share
this Q&A with you.
Q: How did you
come up with this idea?
A: Well, first of all, I grew up in
the restaurant and catering industry so I have always been around food and
beverage products. Also, I had been developing food and beverage products
for a few years before I got the idea for True Lemon™. But the idea for
True Lemon™ itself was one of those "Ah-ha" moments. My father and I are
both lemon lovers and one day we were at a restaurant waiting for another
bowl of lemons to be brought to the table, when I thought to myself that
fresh lemon taste should be more convenient. I wanted that fresh lemon
taste to be as easy as opening up a packet of sugar. I spent three years
working on True Lemon™ to make sure the taste was just right and we
introduced it to our first store in Baltimore in September 2003.
To read the rest of
David's Q&A, please click
here.
TRUE
LEMON™ SUPER FAN
JACK SCUNGIO
 Super Fan Jack Scungio of Warwick,
Rhode Island, sings about True Lemon™ to everyone he knows, literally.
Jack loves True Lemon™ so much, he's written a jingle for it! (To listen
to Jack's jingle, click
here.)
Jack was first
introduced to True Lemon™ through a flyer from his local store. "I love
lemon, and so I always buy fresh lemons. I saw True Lemon™ and thought
that I would give it a shot. True Lemon™ was incredible! I was
flabbergasted to get such fresh lemon flavor in a crystallized form. Since
it was only on a trial basis at this store, I looked on the website (www.truelemon.com),
and ordered a box of 500 packets!"
To read the rest of
Jack's profile, click
here.
TRUE LEMON™ SUPER
FANS
ANGELA HRESAN and FREELANCEBYU
 |
|
Freelancebyu founder Anjie with David Bloom,
former NBC reporter and Today Show correspondent who was killed in
Iraq in 2003. |
Our Super Fan Angela Hresan came to our attention because we
started receiving a lot of emails from her group, www.flbyu.com,
which stands for Freelancebyu.
After talking to
Anjie, the saying "necessity is the mother of invention" immediately
springs to mind. As a single mother of two daughters who worked full-time
and was also finishing her college degree, over the years Anjie became an
expert at couponing, sweepstakes and finding great deals for her family.
Anjie became so good that one day she was able to buy $425 worth of
groceries for 27 cents! She has also won a 52" big screen TV and received
a free flat-screen monitor without paying for any shipping!
Anjie took her
expertise for saving money and finding great deals and created a website
that now has over 10,000 members and she has even shared her experience on
the Today Show! To read the rest of Anjie's profile, click
here.
FROM THE RECIPE
CLUB...
For our complete recipe library, please visit http://www.truelemon.com/cooking3.html
TRUE LEMON™ TUNA NOODLES
Recipe by: Melissa Gray of Jamestown,
OH.
Ingredients
1 can tuna
1½ cups angel hair
or penne (you can also substitute wheat pasta or use what is on hand)
2 packets True Lemon™ (add less or more, depending upon preference of
lemon taste)
Spray of butter (or margarine)
Pinch of salt
Directions
1. Cook noodles according to directions on package,
drain.
2. Drain water from tuna can.
3. Toss noodles, tuna, and
True Lemon™ until mixed.
4. Add a touch of butter and pinch of salt.
Serves: 1-2 people
TRUE LEMON™ RASPBERRY MOUSSE
A single serving recipe perfect for summer.
Ingredients
½ teaspoon unflavored gelatin
¾ cup frozen
raspberries (no sugar added)
1 packet True Lemon™
2 packs sugar
substitute (i.e. Splenda®)
1 teaspoon shredded coconut
2
tablespoons whipped topping (if desired)
Directions
1. In
small saucepan, sprinkle gelatin over ¼ cup warm water, let stand 1
minute.
2. Place on medium heat and cook; stirring constantly, until
gelatin is dissolved. Set aside to cool.
3. In blender, add
raspberries, True Lemon™ and Splenda®; puree until smooth.
4. Add
gelatin mixture and 1 tablespoon of the whipped topping; blend for 10
seconds.
5. Transfer to dessert glass; cover and refrigerate until
chilled.
6. Top with remaining 1 tablespoon of whipped cream.
7.
Sprinkle coconut on top, if desired.
Nutritional
Information:
Calories: 84
Fat: 0 grams
Carbohydrates: 17 grams
If you have a True
Lemon™ recipe that you would like to share, please email Jennifer Duerr at
jduerr@grandbrands.us.
HEALTH WATCH:
A PYRAMID OF A DIFFERENT COLOR
As a result of the
tipping scales and expanding waistlines of Americans, on April 19th the
U.S. Department of Agriculture (USDA) released a new, more colorful food
pyramid. This new food pyramid now features vertical rainbow bands,
representing each food group, and a staircase on one side of the pyramid
to symbolize exercise as part of a healthy diet. The food groups with
their corresponding colors are: grains-orange,
vegetables-green,
fruits-red, milk-blue and meat & beans-purple.
Unlike the old food
pyramid - introduced in 1992, which stated how many servings of each food
group should be consumed daily - this new pyramid may not be as easily
understood. However, the key messages of the new pyramid are:
1) Eat a variety of
foods since a balanced diet is one that includes all the food groups.
2) Eat more of some foods, less of others since your body needs
more of some kinds of foods (fruits, vegetables and grains) and less of
others (meat and protein and oils). The fact that the bands start out
wide and get thinner as they near the top is supposed to remind us to
select foods without solid fats and added sugar.
3) Find your
balance between food intake and physical activity. Choose an eating plan
based on you and your lifestyle. There are 12 pyramids so that you can
find one that best meets your needs based on calorie consumption and
activity level.
4) Don't forget how important physical activity
is in keeping a healthy body. The figure walking up the steps on the
side of the pyramid is to remind us to incorporate 30 minutes of
exercise/physical activity into our daily life.
Regardless of the
positive change, this new pyramid has drawn some skepticism from
healthcare professionals since it has been released. Many physicians,
dietitians and nutritionists feel this new pyramid is confusing, and since
this new information is mostly accessed through the internet, it is not
easily reached by many of the people who need it most. However, if you can
spend some time reviewing the information and are looking for an eating
plan, one of the 12 pyramids may provide you with a great place to
start!
For more information,
to view the new food pyramid, and to find out your own personal pyramid
plan, please visit www.mypyramid.gov.
Questions or
Comments?
Please feel free to contact the editor:
Jennifer Duerr — jduerr@grandbrands.us
|
 |
 |
|
 |
|
JUNE'S MOST FREQUENTLY ASKED
QUESTIONS
Q: Where can I
find True Lemon™?
A:
True Lemon™ is now available in about 7,000 retail stores
and will be available in 10,000 retail stores by mid-July. To find a
store near you, please visit www.truelemon.com
and click on "Where to Buy True Lemon™" in the lower right
corner. If True Lemon™ is not available in a store near you, you can
purchase it online at http://www.truelemon.com/
purchaseonline.html
in boxes of 40, 150 and 500 packets by clicking on one of our
distributors. True Lemon™ is also available through your Office
Coffee Service.
Q: My local store
is listed as carrying True Lemon™ but when I went to purchase True
Lemon™, I was told that the store doesn't carry it. What
happened?
A: That's a great question and one that we
are getting a lot right now. Once a store chain places an order for
True Lemon™, there is often a two to six week period of time in
which the individual stores are stocking True Lemon™ and putting it
on the shelves. Thus, you may find that one store within a chain is
carrying True Lemon™ while another store within the same chain has
not yet put it on the shelves.
Also, since True Lemon™ creates a new product category, it
is often placed in different sections of a store. Most often you can
find True Lemon™ in the ingredients section or next to the Real
Lemon lemon juice, but some stores put it in the produce aisle, next
to the dried beverage mixes or in the water aisle. We always
recommend that you speak to someone in the grocery department if you
are having difficulty finding True Lemon™.
|
|
 |
|
 |
|
|
|
|
We are pleased to announce that True
Lemon™
is now also available at the following stores…
| • |
|
Academy Sports (TX) |
| • |
|
Acme (NJ, PA) |
| • |
|
Albertsons (next to either the Real Lemon lemon juice
or dried beverage mixes) |
| • |
|
Big Y (CT, MA) |
| • |
|
Cosentino's (MO, KS) |
| • |
|
Dave's Marketplace (RI) |
| • |
|
Gristedes (NYC) |
| • |
|
Harris Teeter (NC) |
| • |
|
IGAs (NC) |
| • |
|
Jewel-Osco (IL) |
| • |
|
Lake Orion Health Foods (MI) |
| • |
|
Lunardi's Market, CA |
| • |
|
Magruders (Washington, DC, VA, MD) |
| • |
|
Market Basket (MA, NH) |
| • |
|
Metropolitan Markets (WA) |
| • |
|
P&C Foods (Syracuse, NY, PA) |
| • |
|
Price Choppers (8686 Antioch Rd., Overland,
KS) |
| • |
|
Quality Market Stores (NY, PA) |
| • |
|
Ralph's (CA) |
| • |
|
Remke Markets (KY, OH) |
| • |
|
Shoppers Food Warehouse (MD, VA) |
| • |
|
Weis Supermarkets (MD, PA) |
| • |
|
Winslow Health Food Stores (Springfield,
MO) |
| • |
|
Woodmans Market (WI) |
For a
list of all stores, visit http://www.truelemon.com/
purchase.html.
|
|
|
|
|
|
|
|
|
HOW DO YOU USE TRUE
LEMON™?
"I had my three sample packets of True Lemon™
on the kitchen windowsill waiting to be tried in a glass of water.
My nine-year old son Daniel, who loves to eat lemons, asked if he
could 'try' one. I said sure, wondering what he was thinking. He
opened the packet and poured it on his tongue. He loved it so much
that he also 'ate' the other two packets!" Diane Genender,
Middletown, NY.
"I absolutely love lemon, and I love lemon on
my pizza. Someone gave me a packet of True Lemon™ and told me to try
it instead. I put it on my pizza and it tastes really good! It also
saved me from carrying a bottle of lemon juice with me. I even
sprinkle a packet in my dog's water, because she likes the extra
flavor!" Tina Welch, Taluca, IL.
If you have a different way you use True
Lemon™, email jduerr@grandbrands.us, and
you may be featured in the next newsletter! |
|
|
|
|
|
 |
