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| VOLUME 2, ISSUE 1 :::::::::::::::::::::::::: jANUARY 2006 |  |
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Happy New Year! We hope everyone had a safe and happy holiday season. Welcome to January's edition of "The Main Squeeze!" This month, we have decided to focus on keeping those healthy resolutions that many of you have recently made. And what better way to do that, than with our True Lemon® Healthy New Year Challenge! You can read all about it in this month's newsletter along with some featured beverage recipes, recipes from the recipe club, and more! 
Keep Your Healthy Resolutions! The New Year always sparks a lot of resolutions to go to the gym, eat healthier, lose weight, drink more water, etc. It's very easy to make these resolutions, but unfortunately not always so easy to keep. While it's great to make so many healthy commitments, it can be overwhelming to start all of these things at once. For many, the promise of these new resolutions fade as the year moves on. That is why we came up with our True Lemon®'s Healthy New Year Challenge! The Challenge is not a diet and is not about depriving yourself of anything. Its focus is entirely on adding three healthy habits to your life – drinking more water, eating more fruits and vegetables and moving your body more – and tracking them until they become a habit. Leah from Loveland, CO, has already joined the Healthy New Year Challenge. "I made a New Year's resolution to drink more water, as well as add additional fruit and veggies to my diet and eat breakfast. The True Lemon® Healthy New Year Challenge seemed reasonable, as it helps outline 'baby steps' to do this. I think the Challenge will help me see my goals one month at a time, instead of getting overwhelmed with thinking about keeping it up for the whole year. Once I get these baby steps down, I can add more!" The True Lemon® Healthy Challenge is supported by three great nutritionists. Our lead Registered Dietitian for the Challenge is Jill Fleming, a leading nutritionist, consultant, motivational speaker, and author of Thin People Don't Clean Their Plates: Simple Lifestyle Changes for Permanent Weight Loss. Notes Jill, "As a nutritionist, my mission is always to get people to stop dieting; start listening to their bodies and take better care of their health. When people shift their focus from just weight loss to better health, the end-result is the same, but it seems to be easier to make the lifestyle changes permanent. The True Lemon Weight Loss Challenge's goal is to help people easily add three healthy lifestyle choices to their life during our challenge. Most people will find that they will lose weight by simply adding more water, fruit and vegetables and some movement daily." Our other two nutritionists are Zonya Foco, RD, an expert on nutrition and wellness, author and professional speaker, and host of her own TV series, Zonya's Health Bites, and Marlo Mittler, RD, a dietitian who specializes in pediatric, adolescent and family nutrition. The Challenge offers:
To learn more about the Challenge, click here. See what all the buzz is about! To sign up for the Challenge, download a monthly Healthy Living Diary, and be eligible for future promotions, click here. January's Featured Beverages Start Your Day Off With Lemon Water! Lemon Water We have been hearing from more and more people that they are starting their day off with a glass of lemon water. Studies have shown that there are many health benefits to drinking a glass of lemon water a day. Besides the added benefit of starting your day off with water (instead of coffee, soda, or sugary juices), you are starting your day off with Vitamin C (each True Lemon® packet contains 25% of an adult's daily recommended allowance of Vitamin C). It is especially important to get enough Vitamin C during the winter months because it is an important antioxidant known to help boost the immune system, as well as, reduce arterial aging and prevent plaque build-up, build collagen in the skin and is part of a healthy metabolism. Friendship Tea Great for teachers, carpoolers, and neighbor gifts! To package, you can spoon into decorative jars, write serving directions on a recipe card and tie on with a cord or ribbon. Recipe by: Donna Taylor To get this recipe, click here.
We would like you to meet Libba Johnson and her family, Richard and their son, Noah, from Upper Marlboro, MD. Libba and her family use True Lemon® everyday, mostly with water and tea. True Lemon® helps Libba, Richard and Noah drink more water. “Like our son, my husband and I have been trying to increase our water intake and True Lemon® has helped us significantly in that matter. I would say before we had True Lemon®, we used to buy a 12 pack of water and it would last seven to ten days. Now, we go through 24 bottles of water in that same period of time.” To read more about The Johnson Family, please click
here.
Health Tip We found an interesting article in this month’s Cooking Light magazine about new food trends which are gaining in popularity. These trends are: Flexitarianism – primarily a plant based diet which includes grains, vegetables and fruits, with occasional lean meat, fish, poultry or dairy for the benefit of protein. Locally Grown Foods – taste better, are fresher, and have a nutritional advantage over produce sold in stores. The article by Cooking Light noted, “USDA researchers have found if produce isn’t handled properly, it can lose up to half its nutrients in transit.” Functional Foods – can help maintain a balanced diet. Functional foods are foods enriched wit h nutrients that they would not normally contain (such as orange juice with calcium). Organic Foods – minimizes the exposure of chemicals to crops that would normally be treated with pesticides. According to Cooking Light, organic foods may provide a nutrition boost, containing 27% more Vitamin C, 21% more iron, and 29% more magnesium. Slow Food – “a trend of small plates, tapas, and mini meals, large on flavor and nutrition.” Slow food is a relaxed approach to eating; enjoying traditionally prepared, locally grown food with friends and family instead of running around and eating fast-paced meals.
From the Recipe Club...
Customer Quotes of the Month “I am not usually one to brag about a product, or even e-mail the
manufacturer. I purchased your product in Rhode Island. (I am
from Pennsylvania.) I have always used real lemons to flavor
my tea. Your product looked like something I would like to
try, hating when I went to a church or school affair, or even a
neighbors for tea and they didn't have lemon. And how many of
us can carry a lemon in our purse at all times? Anyway, I was
on business and saw and purchased your product - I LOVE IT. I
have stopped using lemons and your product is in my purse, in my
desk drawer at work and at home. I tell everyone about
it. Just wanted to let you know how something so small to
someone, really means a lot to someone else!” - Linda, Morrisville, PA “I discovered True Lemon® and absolutely love it. I embarked on a weight loss goal about a year and a half ago. I have desperately tried to cut out bad foods and sweets, as well as my addiction to caffeinated soft drinks. Upon trying to lose weight, I tried at least 30 different diet sodas. It’s way too hard to give the drinks up entirely for me. The only thing that really seemed to keep my attention for long was Diet Coke with lemon. I became an instant fan. Well, of course, they stopped making this product shortly thereafter. Now I was forced to cut up lemons everyday just to supply my appetite. I would go through at least 3-4 lemons a day. Especially since some of them just don't have the taste I prefer. This enabled me to drop about 30 pounds (in addition to a walking program). Then I discovered True Lemon® and I will never go back to cutting lemons again. The taste is always consistent and just the right amount of tartness for my drinks. I find that I also don't enjoy sweets as much (thank goodness) as they now taste overpowering to my taste buds. I carry a supply with me almost at all times and have frequently whipped it out in restaurants to add to my drinks (much to the strange looks of my family). I am working on cutting out the caffeine and will eventually work my way up to drinking just water, but I will never give up my True Lemon®. This has been an absolute Godsend since it can be added so easily and tastes so good! As a side note, I believe the addition of this extra source of Vitamin C has been an excellent way to maintain my health – I haven’t had a cold in a very long time.” - Geneva , Baltimore , MD |
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EDITOR: Grand Brands, LLC
More than 59 million packets of True Lemon® have been distributed since its introduction last year. Grand Brands, a Baltimore-based food and beverage development, manufacturing, and distribution company, is the maker and distributor of True Lemon®. Founded in 2003, the Grand Brands team is dedicated to meeting the needs of today’s consumer by creating innovative food products that offer taste and convenience, while complementing a healthy diet, and providing a great value for consumer’s money. |
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True Lemon® Super Fans 
