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Why You are Such an Important Part of Our Company
Grand Brands was started three years ago this month. After years of struggling to make sure
True Lemon® tasted just right, David (Schleider, creator of True Lemon® and True Lime™,
president of Grand Brands) opened Grand Brands' doors along with Jeff Clayten (our VP of Logistics)
and Ryan Svehla (our VP of Specialty Markets). The goal of the company was to create products that
tasted great, were good for you, and offered convenience and value to the consumer. True Lemon®
was our first product.
At the time, many people told us that what we wanted to accomplish - take a product national
with almost no money (compared to the millions and millions of dollars spent on most national food
and beverage launches) was impossible. The odds were definitely stacked against us:
- According to Marketing Intelligence Services, on average over 11,000 new food products
are introduced each year. About 75% fail the first year. About 50% of the remaining products fail the
second year.
- The US food system spends about $25 billion annually on food and drink advertising.
- For a new product, generally a company has to pay a slotting fee - up to $25,000 per
item for a regional group of stores. A national roll-out of a new food product can cost as
much as two million dollars per item according to the U.S. Federal Trade Commission.
However, we just never thought we weren't going to succeed.
And a large part of the reason is because of you, our customers. Every day,
we get phone calls and emails from our customers telling us
how much they love True Lemon®. Many of you are also telling your family and friends
about True Lemon® which was so important to us. And three years later, your endorsements
still mean the world to us. (With a budget not even 1/50th of the size of many large
food companies, telling a friend or family member about True Lemon® or True
Lime™ is more important than any ad we could ever buy, making a huge
difference to our success.)
Today, True Lemon® can be purchased in over 14,000 stores across the
country. True Lime™ is available in over 7,000 stores (with distribution growing each day)
and our new shakers are also being ordered by more and more stores.
To say we couldn't have done this without you is an understatement. We are so
grateful for your enthusiasm for our products. We value your input and are humbled
by your personal stories attesting to what a difference True Lemon® has made in
your lives.
Thank you so much for being our customers and for your continued support. We hope to
serve you for many, many years to come.
Inspirational Quote
Habit is habit and not to be flung out
of the window by any man, but coaxed downstairs a step at a time.
- Mark Twain
HEALTHY Cooking 101
 We are pleased to provide you with an article about healthy cooking by Diane M. Henderiks, R.D., Dietitian
in the Kitchen™. Diane began her career with four medical offices in Monmouth County, NJ. She
then became a dietary/culinary consultant to Fortune 500 companies, and a lecturer, product
manufacturer, restaurateur and cookbook author of Volume I: Essential Recipes.
While many people think that eating healthy is time-consuming and almost daunting, Diane
believes it should be fun and easy. Diane’s article gives tips on how to eat healthy and
also provides a list of healthy foods that you should have on hand which make eating healthy
much easier. Click here to read Diane’s article.
Diane also provides us with two great recipes, her famous citrus rub (great on chicken!) and a salad.
Click here for the Citrus Rub recipe.
Click here for the Jicama & Orange Salad recipe.
Visit www.DITKonline.com to learn more about Diane.
SUPER FANS
June Super Fans: Kenny & Anita Baum
 Our June Super Fans are truly a pair. Recently celebrating their 52nd wedding anniversary(!),
Kenny and Anita Baum, of Pikesville, MD, are both totally taken in by the taste and versatility
of True Lemon®.
"I very rarely buy real lemons at the grocery store these days," says Anita. "Since discovering
True Lemon®'s fresh taste and adaptability in recipes, I make sure that we always have it stocked in our home."
To read Kenny and Anita's profile, click here.
HEALTH TIPS
Summer Exercising Hints
It's summer! The great outdoors beckons with warm weather and longer days.
Make the most of the season and turn your indoor fitness routine into a creative outdoor
workout wherever you live or vacation. Whether you're at the lake, in the mountains,
on the beach, or at the pool, there are an abundance of ways to stay fit during the summer.
To read more, click here.
How do you use True Lemon® or True Lime™?
An easy substitute for buttermilk...
Here's a great tip from Donna McMinn of Groton, NY. Donna was baking scones
and realized mid-recipe she didn't have the buttermilk the recipe required. She went
to her cookbook to look for a buttermilk substitute and read that you could use sour
milk with lemon for an easy buttermilk replacement. Just her luck, Donna didn't have
lemons either but what she did have was a box of True Lemon®. Donna poured one
packet of True Lemon® into a cup then added one cup of milk. She stirred and
then let it sit for 10 minutes. After 10 minutes she added the mixture to her recipe
and according to Donna, the scones came out perfectly!
If you have a different way you use True Lemon® or True Lime™, email customercare@truelemon.com, and you may be featured in the next newsletter! |
