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| VOLUME 1, ISSUE 8 :::::::::::::::::::::::: NOVEMBER 2005 |
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 Welcome to November's issue of "The Main Squeeze".
As always, this month’s newsletter features recipes, our Super Fan, amazing True Lemon® uses, and health information, but also includes our Recipe Contest winner, information about National Diabetes Awareness Month, a profile of Aleck, our COO, and the results of our Fall 2005 General Customer Survey.
And speaking of the survey, between our General Survey and the product testing now taking place for our new products (True Lemon® shaker, True Lime™ in packets and shaker) almost 3,000 customers will have participated in our surveys in October and November. We can’t tell you how much it means to us to get your feedback and input and how grateful we are that we have so many devoted customers.
Finally, we hope you and your loved ones had a safe and happy Thanksgiving.
And the winner of the True Lemon® Recipe Contest is...
Leah Mitchell from Loveland, Colorado! CONGRATULATIONS!
“I’ve been making my bread recipe for a couple of years, which had originally called for lemon juice. One day, in a crunch, I decided to use True Lemon® instead. It was so much better with True Lemon®, that I rewrote it on my recipe card!”
- Leah Mitchell
LEMON BLUEBERRY BREAD
Ingredients:
1/3 cup melted butter
1 1/4 cup sugar (or sugar substitute)
8 packets True Lemon®
2 eggs
1/2 cup milk (or skim milk)
1 1/2 cups all-purpose flour
1 teaspoon baking powder
1 teaspoon salt
1 1/2 cups fresh or frozen blueberries
1/2 cup chopped nuts (optional)
Glaze:
4 packets True Lemon®
1/4 cup sugar (or sugar substitute)
2-3 tablespoons hot water
Directions:
- Preheat oven to 350 ° F. Lightly grease an 8x4 inch loaf pan.
- In a mixing bowl, beat together the butter, sugar, True Lemon®, eggs and milk.
- In another bowl, combine the flour, baking powder and salt; stir dry mixture into egg mixture. Fold in blueberries and nuts.
- Pour batter into prepared pan and bake for 60 - 70 minutes, until a toothpick inserted into center of loaf comes out clean.
- Cool bread in pan for 10 minutes.
- In a small bowl, combine True Lemon®, sugar and enough hot water to make a syrup consistency.
- Remove from pan and drizzle bread with glaze.
- Cool on wire rack.
Servings: 10 |
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True Lime™!
True Lime™ will be available through DiscountCoffee.com starting December 1st.
Click here to pre-order
your box today or call:
(636) 625-1070!
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Question of the Month
Q : Where can I purchase True Lemon®?
A : Click here to visit our updated store locator for a store near you! |
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Super Fan David Perreault
Meet November’s True Lemon® Super Fan, David Perreault, of Port Orange, FL!
David first came across True Lemon® on the internet. Now he uses True Lemon® just about every day in water, sprinkled on chicken, fish, and shrimp, and adds it to dips and sauces.
“I was diagnosed with diabetes about a year ago. The disease has advanced to the point that insulin is required. This devastating news came along with the necessity that I change the way I eat entirely. I decided to learn as much as possible about the disease and how to get around the boring and flavorless “diabetic diet.” On top of monitoring sugar and carb intake, I also have to strictly follow a low sodium diet. My quest for more information and flavor brought me to an ad for True Lemon® on a diabetes related website.
I now use True Lemon® in place of salt on all types of dishes. The lemon flavor is brilliant and genuine. I also love it in bottled water and in yogurt. I am now excited about all of the new things I can cook and bake. I thought diabetes would take the fun out of eating, but I was wrong. In fact, it has motivated me to try new things and be creative.“
Click here to view the rest of David’s profile and to get his very own Lemon Caper Cream Sauce recipe!
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November is Diabetes Awareness Month!
The American Diabetes Association (ADA) states, “there are 20.8 million people in the United States who have diabetes. An estimated 14.6 million have been diagnosed, however 6.2 million people are unaware they have the disease.
According to the ADA, diabetes often goes undiagnosed because many of its symptoms seem so harmless. Recent studies indicate that the early detection of diabetes symptoms and treatment can decrease the chance of developing the complications of diabetes. Some symptoms include: frequent urination, excessive thirst, extreme hunger, unusual weight loss, increased fatigue, irritability and blurry vision. If you have one or more of these symptoms, see your doctor right away. To find out if you are at risk, take the ADA’s Diabetes Risk Test.
While the cause of diabetes is still unknown, genetics, obesity, and lack of exercise have been proven to play a role. Making changes in your diet and increasing your level of physical activity can help prevent diabetes.
True Lemon® is a great addition to any diet or a diabetes management plan because it has 0 calories, 0g carbs, and no artificial or natural sweeteners. It helps make plain water more refreshing; helping you to drink more, and when used as a salt-substitute; can reduce or eliminate the need for salt, without sacrificing flavor. Healthcare professionals are even recommending True Lemon® to their patients.
“My patients with diabetes are always looking for an alternative to plain water to drink. True Lemon is versatile as you can take it anywhere and it is zero calories, zero carbohydrates. No artificial sweetener is nice too, since some people cannot tolerate it,” says Mary Beth Cieslak, RD LDN CDE of Cranberry Township, PA
True Lemon® is featured in this month’s Diabetes Health magazine! Click here to view the article.
For more information on diabetes, please visit www.diabetes.org.
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"As a person with diabetes, I have to watch my sugar and sodium intake. I also can't drink diet soda anymore so True Lemon® is great. I use it in my water and I season my food with it instead of using salt. I love it!"
- Jill, Olathe, KS
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Survey Says...
The Grand Brands management team decided early on we would regularly and actively seek our customers’ opinions on our products, service and operation.
Recently, we completed our Fall 2005 General Customer Survey in which over 2,000 customers participated. We were so pleased with the great feedback we received and will be incorporating much of it into our actions as we move forward.
Here are some key findings of the survey:
- 87% of respondents said they have recommended True Lemon to friends or family.
- 86% said they use lemon more because of True Lemon®.
- 69% said True Lemon® helps them to be healthier.
- 66% said they drink more water every day because of True Lemon®. Of those, 46% said they drink 3 to 6 plus glasses more a day!
We were so delighted to discover how many of you have made True Lemon® a staple in your daily life! Thanks again to everyone who participated. To sign up for future product testing and survey opportunities, please email us at customercare@truelemon.com.
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“90% of respondents said they would describe True Lemon® as a good-for-you product.”
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Meet Aleck Schleider, Executive Vice President & COO
Aleck Schleider, our Executive Vice President and COO, joined Grand Brands a little over a year ago, giving up a five-year career at advertsing.com, one of the leading online advertising companies. Aleck had been watching and advising his brother David (the creator of True Lemon® and True Lime™) since he first began his quest to put fresh lemon taste in a packet.
“David has always been passionate about his ideas and he was incredibly dedicated to making True Lemon® a reality. Once he perfected the True Lemon® formula, I thought it was excellent and would have a great deal of appeal to consumers.”
Aleck is a big fan of True Lemon® and uses five or six packets a day in his water.
To read more about Aleck, please click here .
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How Do You Use True Lemon®?
“I recently opened a bowl which contained chopped onion. The bowl really smelled and just washing it did not remove that smell. I’ve used fresh lemon juice before to remove such odors but did not have a lemon on hand. Then I thought maybe I would give True Lemon® a try. I filled the bowl with very hot water and added two packs of True Lemon®. I let it soak overnight. It worked fantastic. Now I have a fresh smelling bowl!”
Debbie Rule, Annapolis, MD
“I use True Lemon® on just about any and every type of meat that I cook – fish, pork, beef and fried chicken. I season my chicken, add True Lemon® packets, and let it sit in the refrigerator for maybe 30 minutes to marinade. I’m talking some of the best fried chicken around. All of my family members love it when I cook chicken.”
Debra Finley, Hyattsville, MD
“I like to add a packet to a glass of tomato juice for a morning pick me up. Gives juice the tart taste that is lacking in bottled lemon juice.”
Ron Jones, Port Orange, FL
“My husband loves to take peeled and sliced apples to work, but he would refuse to eat them if they started to turn brown. We have found a solution to this. After the apple is peeled and sliced, we put it into a container, cover it with water, add 1-2 packets of True Lemon®, put the cover on the container and shake it for about 30 seconds to 1 minute. Then we dump out the water and recover the container and put it into the fridge. The next morning my husband takes them to work and they won’t turn brown. The greatest part is that they do not retain a lemon flavor. If that is what you are looking for, then leave out the water and just add True Lemon® to the apples and shake.”
Charly Lemons, Copperas Cove, TX
“I am on the Curves® diet and I drink a protein shake every day. I put two packets of True Lemon® in the vanilla shake. What a treat.”
Judy Thun, Desert Hot Springs, CA
“My husband mixes True Lemon® with water and puts it in a water bottle to take hunting with him. He enjoys the fresh taste while out in the woods hunting for that “elusive” buck or doe. He tells me the lemon taste adds a fresh taste to plain water!”
Pam Thomas, Roanoke, VA
“I drink brewed unsweetened ice tea and it is not always easy to get fresh lemons. I use the True Lemon® in my tea. Reconstituted lemon juice just does not taste like a fresh lemon, whereas True Lemon® does.”
Karen McHugh, Pottsville, PA |
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“ I add a few packets to steamed brown rice (after it’s cooked) instead of butter. It adds lots of flavor without the fat and calories. ”
Kimberly Bruemmer, Temecula, CA
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“I have migraine headaches that are triggered by artificial sweeteners of any kind. I found several packets of True Lemon® in my new desk at work and was surprised that there was NO artificial sweetener in it. I am a lemon lover, and it is nice to be able to put a packet of True Lemon® in my unsweetened tea at work or in my water and not have to worry about triggering a migraine!”
Denise Ellis,
Loxahatchee, FL |
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From the Recipe Club
TRUE LEMON® CRANBERRY PORT SAUCE
Ingredients:
1 bag (12 ounces) fresh or frozen cranberries; rinsed and discard any soft or decaying fruit
2 tablespoons grated orange peel
2 packets True Lemon®
3/4 cup orange juice
3/4 cup sugar (or sugar substitute)
1/4 cup Port
Directions:
- In a 3 to 4-quart pan over medium-high heat, stir together cranberries, orange peel, True Lemon®, orange juice and sugar.
- Bring mixture to a boil, then lower heat to maintain a simmer, and cook, stirring frequently, until the berries have broken open and released their juices, 8 to 10 minutes.
- Add Port and cook 2 minutes longer. Let cool completely and store airtight up to 2 weeks.
Servings: About 2 cups
Recipe by: Theresa Liu—adapted from Sunset Magazine.
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LEMONY BEAN AND AVOCADO SALAD
1 ripe avocado; peeled and diced
16 ounce can favorite bean (reserve 2-3 tablespoons liquid)
1 tomato; chopped rough
1/2 cup red onion; thinly sliced
2-3 radishes; thinly sliced
2-3 tablespoons extra virgin olive oil
3 tablespoons fresh basil, chopped
2 packets True Lemon®
1 teaspoon salt
Fresh ground pepper (to taste)
Fresh lemon zest; grated (to taste)
Directions
- In a large bowl, combine all ingredients.
- Refrigerate over night to marry flavors.
Servings: 3
Recipe by: Amber Hall, Palmdale, CA (an honorable mention from the recipe contest!)
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Contact Information
EDITOR:
Jennifer Duerr
jduerr@grandbrands.us
Grand Brands, LLC
9101-B Yellow Brick Rd.
Baltimore , MD 21237
Phone: 410-238-6000
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More than 35 million packets of True Lemon® have been distributed since its introduction last year. Grand Brands, a Baltimore-based food and beverage development, manufacturing, and distribution company, is the maker and distributor of True Lemon®. Founded in 2003, the Grand Brands team is dedicated to meeting the needs of today’s consumer by creating innovative food products that offer taste and convenience, while complementing a healthy diet, and providing a great value for consumer’s money.
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