Foodservice & Retail Partners

Privacy Policy

True Citrus Co.
Effective December 19, 2016

This Privacy Policy is provided for websites operated by True Citrus Co. (“True Citrus”) in connection with our goods and services found at www.truelemon.com, www.truelemonstore.com, and other domains by which we provide products and services online (collectively “Website”) . This Privacy Policy describes our privacy practices and those of our vendors and business partners on the Website (“Service Providers”), but we do not own, operate, or control, the privacy practices of such Service Providers.

We collect and use information from or about you according to the Privacy Policy in effect at the time the information is gathered. Please be aware that our Privacy Policy may be changed by updating this page. You should review this Privacy Policy periodically to ensure you are in agreement with any updates or changes. Your continued use of our website following any changes will mean you accept such changes.

CONTACT US:

If you have questions or concerns regarding our Website, Privacy Policy or practices, please contact us at customercare@truecitrus.com or True Lemon Consumer Affairs at True Citrus Co., 8989 Yellow Brick Road, Baltimore, Maryland 21237.

ABOUT US:

The Website provides information and an online retail store for our citrus flavoring, seasoning and beverage products, recipes for True Citrus products, newsletters and blogs on the topic of active healthy lifestyles, and special promotions for products, and other services (collectively “Services”).

INFORMATION WE COLLECT

The information we collect about you includes:

Non-Personally Identifiable Information:

The Website and our third party Service Providers may collect or request anonymous or non-personally identifiable information (“Non-PII”) from visitors. Non-PII cannot identify a specific individual unless combined with Personally Identifiable Information.

Registration and Contest Information

Examples of Non-PII that may be requested in registering on the Website, signing up for newsletters, or completing contests on the Website or Services may include age, gender, favorite grocery stores, postal address and other demographic information.

Web Browsing Data

The Website and our Service Providers, collect anonymous information known as “Web Browsing Data.” Web Browsing Data alone cannot personally identify you. When you visit our Website, we or our Service Providers may collect the Internet Protocol (IP) address of your computer or Internet Service Provider, your domain, operating system, web pages you viewed while visiting our Website, date, time of day, browser type and other similar information.

To collect Web Browsing Data, we use small computer files which ask permission to be stored on your computer, including cookies, web beacons, tags, java script, flash cookies, and data stored in log files (collectively, “Cookies”). Once you consent, the Cookie attaches to your computer and collects the Web Browsing Data to personalize your visit and provide Services.

California Online Personal Privacy Act Notice
  1. This Website does not collect personally identifiable information (“PII”) from visitors to the Website without separate consent. We do not track users, who do not interact with the Website’s social media sharing functionality across the web, and therefore do not use “do not track” signals.
  2. This Website does not authorize Service Providers or other third parties to collect PII from visitors to the Website without separate consent. Users who do not interact with the Website’s social media sharing functionality are not tracked by Service Providers or other third parties across the web.
Personally Identifiable Information:

Our Website and our Service Providers only collect personally identifiable information (“PII”) with consent. This collection may occur when you submit PII in registering on a Website, subscribing to a newsletter, entering a contest, emailing us, requesting Services, or using other features and resources on the Website. You may visit our Site anonymously. You may also refuse to supply PII but that may prevent you from engaging in certain Website features or Services. Such PII may include:

PII You Provide

Examples of PII include: first and last name, email address, and credit card information.

Sensitive Personal Information

Sensitive Personal Information is PII that if lost, compromised, or disclosed without authorization, may subject an individual to risk of substantial harm, embarrassment, inconvenience, or unfairness to an individual. Sensitive Personal Information includes, without limitation: geo-location data, UDIDs, social security number, driver’s license number or other state identification number, or a foreign country equivalent, passport number, financial account number, credit card number, or debit card number.

The Website does not collect or retain Sensitive Personal Information without your consent.

Business Users of the Website

We collect PII from individuals and companies who visit our Website to access or provide Services, learn about our products, or enter into business relationships with us (“business information”). We maintain business information that may include PII provided by individuals, for purposes of administering our business, such as maintaining account contact information, sending invoices, etc. We may share such business information with third parties who provide administrative services (and they are required to maintain the confidentiality of the information), as well as pursuant to a court order or to law enforcement or government officials as we deem necessary or appropriate.

Canadian and European Union Users

We do not intend to collect PII from Canadian and European Union users. If you are from the European Union or Canada, do not provide us with PII, use our Services, or the Website. If we learn that we collected PII from a user from the European Union or Canada, we will promptly delete that information.

Children

We do not intend to collect PII from children under 13. If you are under the age of 13, do not provide us with PII, use our Services, or the Website. If we learn that we collected PII from a child under 13, we will promptly delete that information. If you believe that we collected information from a child under 13, contact us at customercare@truelemon.com.

Information about You from Other Sources:

We and our Service Providers may collect personal information about you on the Website and from other sources, including commercially available sources. All the information we collect about you may be combined to personalize your experience, provide you and our clients with Services, to improve our Website and Services, to offer programs to users, and for other marketing efforts.

 

USE AND SHARING OF INFORMATION

Non-PII that we or our Service Providers collect is used for marketing and sales efforts, to better reach individuals who enjoy our products, to create a personally relevant experience for each user, to predict which content is most appropriate for different users.

Sharing PII with Service Providers and Customers

PII that we or our Service Providers collect is maintained in confidence. There are instances, however, in which PII and Non-PII is shared with other third parties who enter into business relationships with us. These trusted Service Providers may include website and social media consultants, research consultants, food service companies, chefs, foodie websites and others.

Visitors who Request Services via the Website

Visitors who register on our Website may, depending on the Website, consent to be contacted by us, or to receive emails and special offers from us.

If you do not wish to be contacted again by us or receive our emails, follow the unsubscribe instructions at the bottom of our emails.

Aggregate or Anonymous Information

We may share Non-PII with Service Providers.

With Consent

Except as set forth above, users will be notified when PII may be shared with third parties, and will be able to prevent the sharing of this information.

HOW WE PROTECT AND RETAIN YOUR INFORMATION

We take security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of data. These include firewalls and encryption, internal reviews of our data collection, storage and processing practices, and security measures, as well as physical security measures to guard against unauthorized access to systems.

If we retain PII on our systems, we restrict access to PII to employees, contractors, and agents who need to know that information in order to operate, develop, or improve our Website and Services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination, if they fail to meet these obligations.

However, the internet and mobile web are inherently insecure and so we are unable guarantee that the security measures we take will not be penetrated or compromised or that your information will remain secure under all circumstances.

Currently, we retain individual records of PII and all Non-PII indefinitely. We reserve the right to change this policy subject to applicable laws and regulations.

HOW TO CONTROL AND CORRECT YOUR INFORMATION

You may visit the Website and utilize some of the Site functionality without entering any personal information. You may visit the Website without elect not to provide Web Browsing Data to us or our Service Providers by following the opt-out procedures set forth below, but our Website and some of our Services may not work properly.

Learn More about Cookies, Web Beacons, and other Technologies

You can accept or decline cookies. Most browsers automatically accept cookies. To learn more about cookies, including how to refuse cookies on your computer by adjusting web browser settings, follow these links:

Opting Out of our Cookies

To opt-out from collection and use of your Web Browsing Data by the Website, click here to access opt out and other privacy tools provided by the National Advertising Initiative.

Some of our Service Providers’ cookies do not have an “opt-out” option, but you always have the option of blocking the use of cookies by changing a setting in your Internet browser.

How to Control Collection of Your PII Online.
Social Media

We may engage with you on third party social media sites like Facebook, if you engage with us. By doing so, you “opt in” to sharing your content with us. Be aware that such content (PII, images, captions, and comments, etc.) that you submit (upload, post, comment, share, “like”, etc.) to third party social media sites (including any of our message boards or tweets) is publicly visible, not private and cannot be considered private PII. To manage social media notifications you receive, correct or delete your PII, or adjust your privacy settings, access the profile section of your social media accounts and follow the directions there. To learn more about social media privacy settings, follow these links:

Service Providers:

We work with various Service Providers. Our vendors may use cookies, web beacons, and similar technologies to collect Click Stream Data. We are not responsible for our Service Providers’ privacy practices. Please click on the links below to review the privacy policies of our Service Providers:

Correcting your Personal Information:

Business Users may access and correct their personal information in their user accounts on the Website. If you are not a business user and have any questions about accessing or updating information we have on file about you, please contact us at customercare@truecitrus.com.

Your California Privacy Rights:

Under California Civil Code Section 1798.83, California residents who have an established business relationship with us have the right to request that we provide certain information regarding the disclosure of their personal information to third parties for their direct marketing purposes during the immediately preceding calendar year. You may send your request for such information to customercare@truecitrus.com. Requests shall only be accepted via this email address. We shall not be responsible for requests made over the telephone or by any other means.

By using our Website, you signify your consent to the data practices described in this Privacy Policy and agree that your visit and any dispute over privacy is subject to our customercare@truecitrus.com, including without limitation, the terms regarding limitations on liability and application of the laws of the State of Maryland.