NO sugar, NO artificial flavors, NO artificial sweeteners (like Acesulfame Potassium, Aspartame, Saccharin, Sucralose), NOartificial preservatives (like Sodium Benzoate, Sodium Nitrate, Sodium Sulfite, BHA + BHT), NO colors from artificial sources (like Blue #1/#2, Red #3/40, Yellow #5/6), NO soy, NO MSG, NO gluten, NO sodium, NO GMOs.