The New Year has begun and we are off to the races! We have carefully prepared and crafted our 2020 strategy. We have continued to build-out our tactics. And now our plans are about to meet the realities of Main Street and the consumer. What an exciting time for our Company!
It is worth restating here that:
- We are a growing brand that is dynamic, on-trend and meeting the vibrant needs of today’s consumers for healthier food and beverage choices. We have enormous potential, and we have the opportunity to confidently capitalize upon our strength of Sales, Marketing, Distribution, Innovation and Operational Excellence.
- We have made a number of critical investments in our business in 2019 including Retail trade distribution, the Shopify E-Commerce platform, Marketing, Product Innovation, new product launches, Ingredient sales expansion and our supply chain.
- And, for an encore, we have a great 2020 planned and we are prepared for significant growth!
As we embark on our 2020 journey together, we must remember that each of us plays a critical role in our mutual success. Growth does not happen on its own, strategies don’t translate to tactics magically and execution requires a passionate focus on the details. That’s where we come in to play. Our can-do, entrepreneurial attitude is our foundation. As we grow, we will be challenged to think bigger, work differently, analyze-work-leverage data, refine and react faster, dig deeper, drive efficiencies, be effective and efficient, anticipate, innovate, collaborate and communicate. In a nutshell, rise to the challenge of operating on a bigger stage because your impact will make a splash! You have a voice at the table, you are an expert in your craft and customers and your teammates are relying on each of us to bring our best every day.
Guess what, we can do it and we are counting on each other to do so too! Our advantage is in our execution! Embrace the challenge and let’s make 2020 happen!