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CEO CORNER

Rising Above the Rest:
Growing, Learning and Innovating as a Team

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Thank You for Helping Us Deliver 4 Million Meals with
Feeding America® Help Us Deliver 1 Million More!

Our company was formed in 2003 and we have been diligently working as a team ever since to become an overnight success! But we, along with every other entrepreneurial-inspired business, have learned that an overnight success requires years in the making!

It takes a lot of grit, guts, determination, experience (frequently obtained on the fly), support, capital, teamwork, vision, passion, innovation, distribution, marketing, sales, operational execution and drive to relentlessly pursue exceeding the needs and expectations of today’s consumer. Our entrepreneurial spirit runs deep within us as we continue to keep our eyes on our audience.

 

We have invested in and curated a superior consumer journey with our new website.

We have improved our consumer engagement through our expanded sales and marketing outreach across numerous media platforms. We have experimented, tested and refined. We have innovated new products and forms. We have launched the first of many phases of Fruit Infusions. We have expanded our supply chain. We have learned to be dynamic, flexible, structured and disciplined all at the same time. We leverage data to drive our business and gain insights into consumer preferences and trends. We listen, learn, execute and we challenge each other to be the best we can, each day. We have added talent to our team and there is nothing that we cannot accomplish when we set our minds to the challenge or opportunity. We have made a few mistakes. We kept them small, we learned from them and we moved on – chalking the experiences up to expanded horizons and growing pains!

 

Our brand is growing, our innovations are on target and our efforts as a team are truly apparent.

Our consumer base and sales are growing. Our innovations are being well received in the marketplace and by consumers. Our DTC business is rocking and rolling with a lot of extra TLC to make it happen!

 

The month of June established a new high benchmark for our company.

We achieved $4.1 million is sales – a new record for one month of sales! We welcomed ourselves into the $31 million sales club – ours sales for the last 12 months reached a new high of $31.1 million. We have significant brand momentum that requires an all hands on deck approach. Success is never overnight; it can be fleeting. Success must always be nurtured and it is always a result of strong preparation and execution. That is when the magic happens!

 

Each of us is making a difference, every day. We have achieved much and more is yet to be accomplished.   Nice work team! We are rising above the rest!