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This Privacy Policy is provided for websites operated by True Citrus Company (“True Citrus”, “us“, “we“, or “our“) in connection with our goods and services found at www.truelemon.com, www.truelemonstore.com, and other web domains by which we provide products and services online (collectively, the “Website”). This Privacy Policy describes our privacy practices and those of our vendors and business partners on the Website (“Service Providers”), but we do not own, operate, or control, the privacy practices of such Service Providers.
We collect and use information from or about you according to the Privacy Policy in effect at the time the information is gathered. Please be aware that our Privacy Policy may be changed by updating this page. You should review this Privacy Policy periodically to ensure you are in agreement with any updates or changes. Your continued use of our website following any changes will mean you accept such changes.
This Policy covers all personal information collected through this Website and through the provision of services to you, as described in our Terms and Conditions, which can be found at https://www.truelemonstore.com/terms.asp and is incorporated herein by reference. We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Website.
Please read this Privacy Policy carefully to understand how we treat your personal information and what choices and rights you have in this regard. If you do not agree with the terms and conditions of this Policy, you should not access or use the Website or our services.
The Website provides information and an online retail store for our citrus flavoring, seasoning and beverage products, recipes for True Citrus products, newsletters, contest offers, and blogs on the topic of active healthy lifestyles, and special promotions for products, and other services (collectively “Services”).
The Website and our third party Service Providers may collect or request anonymous or non-personally identifiable information from visitors. Non-PII cannot identify a specific individual unless combined with Personally Identifiable Information. An example of Non-PII is aggregate information which we use for a variety of reasons, including to calculate the percentage of our Website visitor’s users that live in a particular state or the pages visited most frequently.
We may collect and processing the following personally identifiable information (which may constitute “PII” or “personal data” under certain data protection laws) from you for the following purposes:
| Category | Types of Data & Purpose |
|
Contact Information |
When you visit our Site or ask for services, we may ask you for |
|
User Account Information |
When you create an account, we collect your contact information, other identity information (e.g., age, gender, date of birth, photo), other demographic information (location), username and password, and other registration information, including payment information. This information is necessary to enable us to provide you the account you have requested and to maintain the account and your profile. You may update your account information by editing the information associated with your account. |
|
Conference Registration Information |
When you register for a conference or seminar hosted by us, we collect your contact information and other details necessary for processing the registration, including payment information |
|
Business Information |
When you seek services from us in the course of contractual or customer relationships between you, your organization and us, we collect business contact information and other personal information in order to provide you with the services you have requested. |
|
Financial and Payment information |
When you purchase goods or services from with us, we may collect your bank account and other data necessary to process payments, including credit card numbers, security codes, expiration dates, and other related billing information. |
|
Location Information |
When you use our Site, we may collect information about your use of our Site and services for advertising, analytics, to serve content and to protect our Site and services. Location information collected may include your Internet Protocol (IP) address, or other similar location-tracking technologies. |
|
Cookies |
When you visit our Site, we may collect cookies and use similar technologies to, among other things, provide you with a more personal and interactive experience on our Site, to improve our marketing efforts, and for usage analytics for our Site (e.g., page response times, download errors, length of visit, webpages visited, etc.). Please see our Cookies and Similar Technologies Policy: https://www.truelemon.com/pages/cookie-policy/ for more information. If you choose to disable cookies and similar technologies, some areas and features of the Website may not work properly. |
|
Automated Information |
When you visit our Site, we automatically collect information from your browser or your mobile device, such as Internet Protocol (IP) address or unique device identifier, cookies and data about which pages you visit in order to allow to operate and provide the Website and our services. This information is used to protect our Site and services and to keep the Website secure, to analyze and improve our Site and services and understand how the Website works for users, and to provide advertising to you and a more personalized experience for our users. To learn more about our collection of technical data, please visit: https://www.truelemon.com/pages/terms-conditions |
|
Email Interconnectivity |
If you receive email communications from us, we may use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases. We use this information to enhance our marketing efforts. |
|
Employment |
If you apply for a job, or become an employee, we collect personal information necessary to process your application or employment. This may include, among other things, your contact information, your social security number, employment history, etc. |
|
Feedback/Support Inquiries |
If you provide us with feedback or contact us for support or ask us questions, we will collect your name, email address, other contact information and other information needed to respond to your feedback , request for support, or answer your question. |
|
Mailing List |
When you sign up for one of our mailing lists, we collect your contact information, including your email address and postal address. |
|
Social Media |
When you submit a survey, questionnaire, contest entry, or comment form by using the Website or social media or other online survey tools and platforms accessible via our Website, we or third parties who operate those tools, platforms, or social media websites may collect your social media handle or profile, or any other identifier that you use by which you may be contacted online or offline. |
|
Order Placement |
When you place an order with or purchase goods or services from us, we collect your name, billing address, shipping address, email address, and contact details, shipping preferences, and payment information. |
|
Sensitive Personal Information |
When necessary in order to respond to your requests for services or employment, we may collect information regarding your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, health information, financial information, or data concerning your sex life or sexual orientation. We will collect this sensitive personal information with your express consent or as otherwise permitted by applicable law. |
In addition to the uses described above, True Citrus uses the personal information collected in an effort to improve your experience on the Website, to provide services to you, and to communicate with you about the information you have requested. We may also use personal information to help target specific offers to you and to help us develop and improve our Site and services.
Additionally, we may use your personal information in the following ways:
We do not use your personal information for making any automated decisions affecting o recreating profiles other than as described above.
We may share your personal information in the following contexts:
| Category | Disclosure Contexts |
|
Contact Information |
When you visit our Website or request our services, we may ask you for your name, address, telephone number, email address, or other contact details in order to respond to your requests or inquiries about our Website or services. |
|
Business Information |
When you seek services from us in the course of a contractual or customer relationship, we collect business contact information and other personal information in order to provide you with the services you have requested. This includes your name, company email, website URL, phone number, job title, and other information about your company. |
|
Public Areas |
Some areas of our Site provide the opportunity to post comments, or reviews, in a public forum. If you decide to submit your personal information in these areas, you do so at your own risk and acknowledge that the information will be publically-available. |
|
Job Applications and Employment |
When you apply for a job with us, we collect personal information necessary to process your application or employment. This may include, among other things, your contact information, your social security number, employment history, etc. |
|
Email Interconnectivity |
If you receive email communications from us, we may use certain tools to capture data related to when you open our message, click on any links, or banners it contains. We use this information to enhance our marketing efforts. |
|
Directories |
There may be times when we will seek your express consent through an online account or conference/seminar registration to having your contact information shared with other account holders or conference/seminar registrants. |
|
Feedback / Support / Inquiries |
If you provide us with feedback, contact us for support, or ask us questions via web form, telephone, email, or other method allowed by our Website, we will collect your name, email address, other contact information and other information needed to respond to your feedback, request for support, or answer your question. |
|
Third Parties |
We may provide personal information about you to third parties that offer products and services when expressly requested by you. |
|
Mailing List and Newsletters |
When you sign up for one of our mailing lists or newsletters, we collect your contact information, including your name, company name, email address, postal address, and telephone, as necessary to complete your sign up. |
|
Service Providers |
We may share your personal information with our Service Providers. Among other things, Service Providers may help us to administer the Website, support our provision of services requested by you, provide technical support, send marketing, promotions and communications to you about our service, payment processing and other legitimate purposes permitted by law. |
|
Sensitive Personal Information |
When necessary in order to respond to your requests for services or employment, we may collect information regarding your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, health information, financial information, or data concerning your sex life or sexual orientation. Industrial Strength Marketing will only collect this sensitive personal information with your express consent or as otherwise permitted by applicable law. |
We use Shopify / Shopify-Plus (collectively, “Shopify”) as the e-commerce shopping cart solution on our Website.
Credit and debit card information, as well as other personal information, collected by our third party payment processor, Shopify, are governed by Shopify’s Privacy Policy at https://www.shopify.com/legal/privacy, and any other relevant policies posted on the Shopify website.
Shopify is certified as a PCI DSS Level 1 compliant service provider, and follows industry standards on information security management to safeguard sensitive information, such as financial information, intellectual property, employee details and any other personal information entrusted to Shopify.
We will retain your personal information for as long as needed to fulfill the purposes for which it was collected. We also will retain and use your personal information as long as necessary to comply with our business requirements, legal obligations, resolve disputes, protect our assets, provide our services, and enforce our agreements.
When we no longer have a purpose to retain your personal information, we will security destroy your personal information in accordance with applicable law and our policies.
We maintain appropriate technical and organizational measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorized manner, altered or disclosed during collection, storage, and processing. While our security measures seek to protect your personal information in our possession, no security system is perfect and we cannot guarantee that your personal information will remain absolutely secure in all circumstances or that any privacy settings or security measures contained on the Website cannot be circumvented.
The majority of communications on our Website, including any submissions through available forms, are sent through the standard HTTP protocol and may be delivered using regular e-mail. Information sent over HTTP is not encrypted. E-mail, while convenient, does pose some risks (e.g., e-mail is not a secure form of communication, is unreliable, can be forwarded, etc.). The safety and security of your personal information also depends on you. Where you use a password for access to restricted parts of the Website, you are responsible for keeping the password confidential. Do not share your password with anyone.
If a security breach causes an unauthorized intrusion into our Site or systems that compromises your data, we will notify you and any applicable regulator when we are required to do so by applicable law.
If you of the personal information you have provided to us changes, please let us know. For instance, if your email changes, you wish to cancel any request you have made of us, or if you become aware of inaccurate personal information about you, use our Contact Us details to update your information. You may also edit your account details if you have a user account through our site.
We are not responsible for any losses arising from any inaccurate, inauthentic, deficient or incomplete personal data that you provide to us.
Please use the Contact Us details at the end of this Policy to exercise your rights and choices under this Policy.
Right of Access. If required by law (e.g., under the GDPR), upon request, we will grant
reasonable access to the personal information that we hold about you.
Accuracy. Our goal is to keep your personal information accurate, current and complete. Please contact us if you believe your information is not accurate or changes.
Right to Object. In certain circumstances, as permitted under applicable law, you have the right to object to processing of your personal information and to ask us to erase or restrict our use of your personal information. If you would like us to stop using your personal information, please contact us and we will let you know if are able to agree to your request.
Right to Erasure and Deletion of Your Personal Information. You may have a legal right (for instance, if you are located in the EU or EEA under the GDPR) to request that we delete your personal information when it is no longer necessary for the purposes for which it was collected, or when, among other things, your personal information has been unlawfully processed. All deletion requests should be sent to the address noted in the Contact Us section of this Policy.
We may decide to delete your personal information if we believe it is incomplete, inaccurate or that our continued storage of your personal information is contrary to our legal obligations or business objectives. When we delete personal information, it will be removed from our active servers and databases and our Site, but it may remain in our archives when it is not practical or possible to delete it. We may also retain your personal information as needed to comply with our legal obligations, resolve disputes, or enforce any agreements.
Right to Withdraw Consent. If you have provided your consent to the collection, processing and transfer of your personal information, you have the right to fully or partially withdraw your consent. To withdraw your consent, please notify us using the information in the Contact Us section of this Policy and you may follow opt-out links on any marketing communications sent to you.
Once we have received notice that you have withdrawn your consent, we will no longer process your information for the purpose(s) to which you originally consented unless there are compelling legitimate grounds for further processing that override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims. Withdrawal of consent to receive marketing communications will not affect the processing of personal information for the provision of our services.
Right to Complain. If you believe that your rights relating to your personal information have been violated, you have a right to lodge a complaint with the applicable enforcement or supervisory authority, or seek a remedy through the courts. You may also lodge a complaint with us by contacting us using the information provided in the Contact Us section of this Policy.
We do not currently recognize browser settings or signals of tracking preferences, which may include “Do Not Track” instructions.
California Residents. California residents may be entitled to ask us for a notice describing what categories of personal information (if any) we share with third parties or affiliates for those parties to use for direct marketing. If you are a California resident and would like a copy of such notice, please submit a written request to us using the information in the “Contact Us” section of this Policy.
European Union or European Economic Area Residents. If you are located in the EU or EEA and believe we have not processed your personal information in accordance with applicable provisions of the EU GDPR, you may lodge a complaint with your local data protection or supervisory authority.
We are located and established in the United States and therefore, your personal information may be transferred too, stored or processed in the United States. While the data protection, privacy and other laws of the United States might not be as comprehensive as those in your country, we take necessary and appropriate steps to protect the security and privacy of your personal information.
By using our Website or requesting services from us, you understand and consent to the collection, storage, processing and transfer of your personal information to our facilities in the United States and those third parties with whom we share it as described in this Privacy Policy. Residents of the EU / EEA. We rely on recognized legal bases to lawfully conduct cross-border transfers of personal information outside of the European Union (EU) and European Economic Area (EEA), such as your express informed consent (as noted above), when transfer is necessary for us to deliver services pursuant to an agreement or contract for services between us and you, or when the transfer is subject to safeguards that assure the protection of your personal information, such as the European Commission’s approved standard contractual clauses.
This Website may contain links to, and media and other content from, third party websites. These links are to external websites and third parties with which we have no relationship. If you click on an embedded third-party link, you will be redirected away from this Website to the external third-party website. You can check the URL to confirm that you have left this Website.
We cannot and do not (i) guarantee the adequacy of privacy, security, practice content or media provided by third parties or their websites, (ii) control third parties’ independent collection or use or your personal information, or (iii) endorse any third party information, products, services or websites that may be reached through embedded links on this Website.
Any personal information provided by you or automatically collected from you by a third party will be governed by that party’s privacy policy and terms of use.
The Website is controlled and operated from the United States. If any materials on the Website are contrary to the laws of the place where you are when you access them, then we ask you not to use the Website. You are responsible for informing yourself of the laws of your jurisdiction and complying with them. By using the Website, you consent to the transfer of information to the United States, which may have different data protection rules than those of your country.
This Privacy Policy and any disputes related thereto shall be governed by and construed in accordance with the laws of the State of Maryland, exclusive of its choice of law rules.
If you have questions or concerns regarding our Website, Privacy Policy, or practices, please contact us at:
Email: customercare@truecitrus.com
U.S. postal address:
Attn: True Citrus Consumer Affairs
True Citrus Company
11501 Pocomoke Court
Suite D
Baltimore, Maryland 21220