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EFFECTIVE FEBRUARY 2019

Cookies and Similar Technologies Policy

LAST UPDATED: MARCH 2020

 

True Citrus Company (“True Citrus”, “us“, “we“, or “our“) respects the online privacy of website visitors (“you” or “your“) to www.truelemon.com and other web domains by which we provide products and services online (collectively, the “Website”).

 

This Cookies and Similar Technologies Policy (the “Policy“) describes the information we collect through the use of cookies and similar technologies, how and why we use them, how our affiliated third parties use them, and ways you can opt out of using them or restrict the data collected about you. Our Privacy Policies, of which this Policy is part (available at https://www.truelemon.com/pages/privacy-policy) provide further information about our privacy practices.

 

WHAT IS A COOKIE?

 

A “cookie” is a small file created by a web server that can be stored on a user’s device for use either during a particular (“session” cookie) or future (“persistent” cookie) browsing session. This file may include information about internet protocol (IP) addresses, browser type, internet service provider (ISP), URLs of any referring or exited webpages, operating system, and/or date and time stamps.

 

We use cookies on this Website to enable certain website functions, develop web browsing analytics, store and track your preferences, and enable the delivery of advertising and marketing, when applicable. For example, we track the number of “hits” or visits to our Website pages, the most popular times of day and sections visited, and the range of devices and browsers most commonly used to view the Website. We do not sell any of this information to third parties.

 

WHAT COOKIES DO WE USE AND WHY?

 

Some cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these cookies is essential for the website to work. For example, we use user-input cookies for the duration of a session to keep track of a user’s input when filling in forms that span several pages.

 

We also use functional cookies to remember choices you’ve made or information you’ve provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:

 

  • User-centric security cookies to detect authentication abuses for a limited persistent duration, like repeated failed login attempts. These cookies are set for the specific task of increasing the security of the service.

  • Multimedia content player session cookies (flash cookies) are used for the duration of a session to store technical data needed to play back video or audio content (e.g. image quality, network link speed, and buffering parameters).

  • Load balancing session cookies are used for the duration of the session to identify the same server in the pool in order for the load balancer to redirect user requests appropriately.

  • User interface customization persistent cookies are used to store a user’s preference regarding a service across web pages.

True Citrus is dedicated to user experience and we use many tools to help us improve our website and our commerce platform. To this end, we use reporting and analytics cookies to collect information about how you use our website or storefront, and how often. These cookies only gather information for statistical purposes and only use pseudonymous cookie identifiers that do not directly identify you.

 

The performance cookies our website uses include:

 

  • First-party analytic cookies - First-party cookies are set by the website you are visiting and they can only be read by that website. We use these cookies to estimate the number of unique visitors, to improve our websites and our merchants’ websites, and to detect the most searched for words in search engines that lead to a webpage. These cookies are not used to target you with online marketing. We use these cookies to learn how our websites and our merchants’ websites are performing and make relevant improvements to improve your browsing experience.

  • Third party analytics cookies - You may also encounter third party cookies on our Website. Third party cookies are cookies that are stored on your web browser by a party other than us and may gather browsing activity (such as information you have entered or choices you have made) across numerous websites that you visit and across numerous browsing sessions. These cookies also help improve how our Website and services function and perform, customize your interaction with our Website, and help provide more relevant messaging and marketing communications to you.

    We also use Google Analytics, Shopify analytics, and other third-party analytics providers listed below to help measure how users interact with our website content. These cookies “remember” what our users have done on previous pages and how they’ve interacted with the website. For more information on Shopify Analytics, visit Shopify's information page here: https://www.shopify.com/legal/cookies, and more information about Google Analytics, visit Google’s information page, https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage . For instructions on how opt out of Google Analytics, see below.

Advertising cookies are used on our website to tailor marketing to you and your interests and provide you with a more personalized service in the future. These cookies remember that you visited our website and we may share this information with third-parties, such as advertisers. Although these cookies can track your device’s visits to our website and other sites, they typically cannot personally identify you. Without these cookies, the advertisements that you see may be less relevant and interesting to you. Read more about how companies use cookies to conduct targeted or retargeted advertising at https://www.networkadvertising.org/understanding-online-advertising/. We do not set advertising cookies through our merchants’ storefronts ourselves, though merchants may choose to do so independently.

 

Finally, Social and Content cookies are placed by many social media plugins (for example the Facebook ’like’ button), and other tools meant to provide or improve the content on a website (for example services that allow the playing of video files, or that create comments sections). We integrate these modules into our platform to improve the experience of browsing and interacting with our websites. Please note that some of these third party services place cookies that are also used for things like behavioral advertising, analytics, and/or market research. If you would like more detailed information about first party and third party cookies in use on or related to the Website, please contact us. You may also learn more about internet advertising practices and related consumer resources at http://www.aboutads.info/consumers/ and http://youronlinechoices.eu/ (if you are located in Europe).

 

HOW LONG WILL COOKIES REMAIN ON MY COMPUTER OR MOBILE DEVICE?

 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire.

 

WHAT SIMILAR TECHNOLOGIES ARE IN USE AND WHY DO WE USE THEM?

 

Like most websites, as you navigate through and interact with our Website, we may passively collect information about your browsing activities using cookies and other automatic data collection technologies, such as Internet tags, or web beacons (clear gifs., pixel tags, and single-pixel gifs), and navigational data collection (log files, server logs, etc.), to improve website functionality and analytics.

  • Web beacons: These are tiny graphics (sometimes called “clear GIFs” or “web pixels”) with a unique identifier that are used to understand browsing activity. In contrast to cookies, which are stored on a user’s computer hard drive, web beacons are rendered invisible on web pages when you open a page.

  • Social Widgets: These are buttons or icons provided by third-party social media providers that allow you to interact with social media services when you view a web page or mobile app screen. These social widgets may collect browsing data, which may be received by the third party that provided the widget and are controlled by third parties.

  • UTM Codes: These are strings that can appear in a URL (the “Uniform Resource Locator,” which is typically the http or https address entered to go to a web page) when a user moves from one web page or website to another, where the string can represent information about browsing, such as which advertisement, page, or publisher sent the user to the receiving website.

The aggregate data collected by these passive technologies typically does not target any personally identifying information, but personal information we store about you may be linked to information stored in and obtained from cookies in order to improve our marketing, analytics, or website functionality.

 

HOW TO CONTROL COOKIES?

 

We provide you with choices regarding the personal information you provide us and have created ways to give you control over our use of your information. You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

 

Most web browsers are set by default to accept cookies. If you do not wish to receive cookies you may set your browser controls to refuse all or some types of cookies, or to alert you when cookies are being sent by website tracking technologies and advertising. When a user visits our Website, the Website will prompt the user to confirm whether he or she approves of the use of a cookie. You may adjust your browser settings to opt-out of accepting a “persistent” cookie and to only accept “session” cookies, but will need to log in each time you want to enjoy the full functionality of the Website.

 

Please be aware that adjusting the Cookie Settings on our Website may not fully delete all of the cookies that have already been created. To delete them, visit your web browser settings after you have changed your Cookie Settings on our Website.

 

Additional information is provided below about how to disable cookies or manage the cookie settings for some of the leading web browser providers:

 

Google Chrome: https://support.google.com/chrome/answer/95647?hl=en

Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Internet Explorer: http://windows.microsoft.com/en-GB/windows-vista/Block-or-allow-cookies

Safari: http://help.apple.com/safari/mac/8.0/#/sfri11471

For more information on how to modify your browser settings to block or filter cookies, visit http://www.aboutcookies.org/ or http://www.cookiecentral.com/faq/.

 

CHANGES TO THIS POLICY

 

If we make any changes to this Policy, we will post them on this webpage. If we make material changes to how we treat our users’ personal information, we will notify you by posting on our Website’s home page as well or provide notification via email, if appropriate. The date this policy was last revised is identified at the top of this page.

 

We encourage you to review this Policy from time to time to stayed informed about how we use cookies and other similar technologies.

 

HOW TO CONTACT US

 

If you have any questions or comments about this Policy, please contact us using one of the methods listed below:


Email: customercare@truecitrus.com

 

U.S. postal address:
Attn: True Citrus Consumer Affairs
True Citrus Company
11501 Pocomoke Court
Suite D
Baltimore, Maryland 21220